Hinweis: Die Angaben zu den Semestern sind nur Empfehlungen, keine Anmeldebeschränkungen.
Vertiefungsgebiet "Business Intelligence"
The lecture covers basic concepts of data analyzing techniques useful in business analytics as well as in customer relationship. Hence, students will get knowledge about choosing, using and assessing the approppriate tools for analyzing business data and for providing personalized recommendations for customers. The lecture covers the following topicareas: On-line analytical processing, Knowledge discovery in databases, Descriptive, Predictive and Forecasting Methods in Data mining, Personalization and Recommender Systems